Social Value & Impact
At BayNel, we believe that creating positive social impact should go hand in hand with strong business performance.
Our Social Value & Impact services help organisations embed purpose at the heart of their operations — creating positive change for people, communities and the planet. Whether you’re responding to public-sector requirements or building a broader social impact agenda, we make social value practical, measurable and meaningful.
We support clients to design, deliver and demonstrate their social impact — from bid writing and strategy development to programme delivery and impact reporting.
Why social value matters
Social value isn’t just a procurement requirement — it’s an opportunity to strengthen your brand, engage your people and contribute to a more inclusive, sustainable future.
Embedding social value in your business can help you:
- Stand out in tenders and win new contracts
- Build stronger community and stakeholder relationships
- Attract and retain motivated, purpose-driven employees
- Demonstrate leadership in responsible business practices
- Deliver real, measurable impact aligned with your ESG goals
Our approach
We work alongside your team to turn ambition into action. Our approach is collaborative, transparent and focused on results — helping you build social value into everything you do.
Here’s how we can help:
- Social Value Strategies
We develop bespoke social value strategies with clear targets, metrics and action plans. This includes creating social procurement strategies to help your organisation meet diverse supplier and local impact requirements. - Programme Development & Delivery
We design and support delivery of social value programmes that create genuine impact — from supporting people facing barriers to employment, to mentoring young people or partnering on environmental projects. We also help you collaborate with NGOs, charities and funding partners to maximise reach and effectiveness. - Bid Writing
We help clients respond confidently to social value tender questions in line with PPN 02/25 and wider public-sector requirements. Our tailored support ensures your bids clearly demonstrate measurable, relevant outcomes that resonate with commissioners. - Training & Upskilling
We equip your team with the knowledge and tools to understand and deliver social value. Our tailored training covers PPN 02/25 compliance as well as broader social impact principles — helping employees feel confident embedding social value in their roles. - Impact Reporting
We help you measure, evaluate and communicate your impact clearly and credibly. Through data, storytelling and visuals, we translate your achievements into meaningful insights for stakeholders, clients and communities.
The outcome
Our Social Value & Impact services give you a framework to make a difference — and prove it. You’ll gain:
- A clear, compliant approach to meeting PPN 02/25 requirements
- A robust, measurable social value strategy
- Engaged teams who understand and deliver impact
- Stronger relationships with communities, suppliers and partners
- Clear, credible impact reporting that showcases your results
At BayNel, we make social value real — connecting purpose with performance to help your business grow responsibly and leave a positive legacy.
Case Studies
Client Sector: Digital Transformation
Services Delivered:
- Public sector Social Value bid writing support
Outcome:
- BayNel were appointed by a global digital transformation provider to support them in responding appropriately to Social Value questions included in tender responses for UK Public Sector contract opportunities.
- BayNel acted as both a creator for original content that was pertinent to the tender size, location and client, and as a reviewer for content that had been developed by an in-house team across a number of strategic opportunities.
- We were delighted to receive feedback from the client team that overall scores had improved for Social Value responses, and on several opportunities our responses had secured maximum marks.
Client Sector: Telecommunications
Services Delivered:
- Gap analysis of current activity
- Stakeholder interviews
- Peer benchmarking
- Social value materiality assessment
- Social value framework development
- Policy development
- 12-month implementation & accountability plan
- Headline communications collateral
Outcome:
- BayNel were appointed to support a global telecommunications provider in developing a social value strategy which would enable them to bid for public sector opportunities.
- BayNel initially undertook an insights phase of work to better understand current activity, review competitors, assess level of ambition and identify the most material social value issues for them and the services they provide.
- On completion, a social value framework was developed that was appropriate to the business size and the remote delivery of their services.
- A range of social value programmes were developed to support the key priorities of the framework.
- In addition, BayNel developed a social value policy, external booklet, implementation and accountability plan, together with draft bid content to support work winning. This aligned to the Social Value Model requirements.
Client Sector: Real Estate
Services Delivered:
- Social value impact report
Outcome:
- BayNel were appointed by a real estate investor and developer to support them in formulating a social impact report for one of their recently completed developments.
- BayNel worked with the contractor to gather data, case studies and testimonials for the activity delivered during construction. This included data points for local economic spend, employment and training, volunteering, health and safety, carbon and waste.
- Our role included drafting the report, auditing the data, and ensuring that the tone and language of the report reflected their business.
- The impact report will communicate to key stakeholders the socio-economic and environmental value of their developments and will support future planning appl
