ESG Unlocked: In Conversation with Bryson on the Future of Sustainable PPE and Integrating ESG

As part of our ESG Unlocked series, we’re excited to welcome Daniel Reiner, Managing Director at Bryson, a leader in the supply of safety, fixings, and protection products for the construction industry. Over the past 12 months, BayNel has been working closely with Bryson to strengthen and embed ESG and Sustainability at the core of their business strategy—building on their successes and driving real impact.

As a family-owned business, we’ve always been passionate about doing business in the right way. It’s central to our brand promise of providing our customers with smarter, faster and greener solutions. As we look at the year ahead and beyond, we see ESG as an ever-increasing priority for our customers and so it’s essential that we continue to build on our 3P strategy, that we launched in 2019 and continue to integrate ESG in everything we do.

The construction sector continues to be a leader in the field of ESG and we are seeing our customers increasing their requirements for ESG beyond building materials etc, which is fantastic. We want to be at the forefront of decarbonising the PPE category, whilst continuing to deliver a quality service for our customers.

ESG is no longer a secondary consideration—it’s integrated in everything we do. From sustainable sourcing to waste reduction, we are continuously improving our environmental impact while maintaining the high-quality products our customers expect.

In 2025, our ESG strategy is focused on three key areas:

1. Sustainable Supply Chains – We are working closely with suppliers to ensure they meet stringent environmental and ethical standards, helping us reduce carbon footprints and support responsible production practices.

2. Carbon Reduction Initiatives – We continue to focus on reducing our operational emissions through improved logistics, energy-efficient practices, and investments in greener technology.

3. Data and Technology– we believe that the power of data and technology will be key to delivering a low carbon PPE supply chain, we continue to build on the Bryson Base ™ to ensure that it provides our customers with a single platform for ordering and reporting

4. Social Value – We’re proud of the social value we create through our core programmes and social value funds. This is a key area of focus for our colleagues, customers, and the communities we serve. As a family-owned business, it remains central to our values

Our biggest opportunity lies in innovation. Sustainable products and solutions are in high demand, and we have the chance to lead the way in providing sustainable alternatives to traditional materials. By investing in research and development, forming partnerships with sustainable suppliers, and educating our customers on the benefits of sustainable product swaps, we can not only grow our business but also contribute to industry-wide change.

Another exciting opportunity is strengthening our circular economy initiatives—ensuring products are designed with longevity and recyclability in mind. By embracing a “reduce, reuse, recycle” mindset, we can help drive more sustainable practices across the construction and trade industries.

Our partnership with BayNel over the last 12 months has really helped us to focus on key deliverables that deliver value not only for Bryson but for our customers too.

What advice would you have for SMEs thinking about their ESG strategy in 2025?

For SMEs beginning their ESG journey, our biggest piece of advice is: Assess, Act, Adapt. ESG can seem overwhelming, but progress comes from small, consistent changes. Here’s how to get started:

1. Assess – Take stock of where your business has the most significant environmental and social impact. Look at your supply chain, operations, and energy use to identify key areas for improvement.

    

2. Act – Set clear, achievable goals and start implementing sustainable changes. Engage your team, customers, and suppliers to drive meaningful action across your business.

    

3. Adapt – ESG is an ongoing journey. Track your progress, learn from challenges, and refine your approach as you go. Transparency and continuous improvement are key to making a lasting impact.

At Bryson, we believe that businesses of all sizes have the power to drive real change. By embedding ESG into our operations, we are not only building a more resilient business but also contributing to a better future for our industry and the planet. 2025 is a year of action, and we are excited to be at the forefront of sustainable business practices.